Search Results - Tang, Kin Leong

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    Impulse buying in live stream based on the stimulus-organism-response framework

    Impulse buying in live stream based on the stimulus-organism-response framework by Tang, Kin Leong, Tan, Pei Meng, Tham Yong Jing Alex

    Published 2022
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  2. 2
    Antecedents and influence of social media influencers' credibility on brand attitude: findings from PLS-SEM and NCA

    Antecedents and influence of social media influencers' credibility on brand attitude: findings from PLS-SEM and NCA by Tang, Kin Leong, Rae, Hooi, Tan, Pei Meng, Shiang, Tan Suk

    Published 2025
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