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    Strategic B2B customer experience management: the importance of outcomes-based measures

    Strategic B2B customer experience management: the importance of outcomes-based measures by Zolkiewski, Judy, Story, Victoria, Burton, Jamie, Chan, Paul, Gomes, Andre, Hunter-Jones, Philippa, O’Malley, Lisa, Peters, Linda D., Raddats, Chris, Robinson, William

    Published 2017
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