Search Results - Spanjaard, S.

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  1. 1
    A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions

    A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions by Baird, Michael, Phau, Ian

    Published 2008
    Other Authors: “…Spanjaard, S.…”
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  2. 2
    Revisiting the blurring practices between editorials and advertising

    Revisiting the blurring practices between editorials and advertising by Dix, Steve, Phau, Ian

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  3. 3
    Audience reactions to motor vehicle advertisements: a test of compliance with self-regulatory codes

    Audience reactions to motor vehicle advertisements: a test of compliance with self-regulatory codes by Ouschan, Robyn, Fielder, Lynda, Donovan, Robert

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  4. 4
    The roles of Categorization Theory and confirmation bias in Australian owned brands

    The roles of Categorization Theory and confirmation bias in Australian owned brands by Cheah, Isaac, Phau, Ian

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  5. 5
    Integrated marketing communication: What are the barriers to integration?

    Integrated marketing communication: What are the barriers to integration? by Archer, Catherine

    Published 2008
    Other Authors: “…Spanjaard, D.…”
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  6. 6
    Factors influencing implementation of CRM technology among small and medium sized enterprises

    Factors influencing implementation of CRM technology among small and medium sized enterprises by Ramaseshan, Balasubramanian, Kiat, Chia Peng

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  7. 7
    A structural approach towards perceptions and satisfaction of revisit intentions

    A structural approach towards perceptions and satisfaction of revisit intentions by Quintal, Vanessa, Phau, Ian

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  8. 8
    What motivates WA public to give money to not-for-profit organisations

    What motivates WA public to give money to not-for-profit organisations by Oroz, Ivana, Shanka, Tekle, Handley, Brian

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  9. 9
    Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups

    Competing for attention: using stakeholder engagement to shift the focus from the Beijing Olympics to minority pressure groups by Wolf, Katharina

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  10. 10
    The impact of organic certification information on consumer's perceptions of organic products

    The impact of organic certification information on consumer's perceptions of organic products by Wong, David, Loh, Claire, Quintal, Vanessa

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  11. 11
    Historical nostalgia intensities: effects on cognition, attitudes, and intentions

    Historical nostalgia intensities: effects on cognition, attitudes, and intentions by Marchegiani, Chris, Phau, Ian

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  12. 12
    Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin

    Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin by Kea, Garick, Phau, Ian

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  13. 13
    Reporting on social marketing issues - a news media analysis

    Reporting on social marketing issues - a news media analysis by Gill, Donna, Mattinson, M., Scharl, A.

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  14. 14
    Exploring existential guilt appeals in the context of charitable advertisements

    Exploring existential guilt appeals in the context of charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  15. 15
    The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention

    The influence of personality factors on attitudes towards counterfeiting of luxury brands and purchase intention by Teah, Min, Phau, Ian

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  16. 16
    The role of lawfulness and legality toward purchasing counterfeits of luxury brands

    The role of lawfulness and legality toward purchasing counterfeits of luxury brands by Dix, Steve, Phau, Ian

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  17. 17
    Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising

    Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising by Lwin, Michael, Phau, Ian

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  18. 18
    Advertising agency engagement and regulatory empowerment in the world of new media

    Advertising agency engagement and regulatory empowerment in the world of new media by Dickinson, Sonia, Waller, D., Kerr, G., Mortimer, K.

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  19. 19
    Blogging 101: the effectiveness of a reflective online journal as part of a final year placement unit

    Blogging 101: the effectiveness of a reflective online journal as part of a final year placement unit by Wolf, Katharina

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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  20. 20
    Development and validation of Consumer Economic Nationalistic Tendencies Scale (CENTSCALE)

    Development and validation of Consumer Economic Nationalistic Tendencies Scale (CENTSCALE) by Cheah, Isaac, Phau, Ian

    Published 2008
    Other Authors: “…Daniela Spanjaard…”
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