Search Results - Souchon, Anne L.

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    Spontaneity and international marketing performance

    Spontaneity and international marketing performance by Souchon, Anne L., Hughes, Paul, Farrell, Andrew M., Nemkova, Ekaterina, Oliveira, Joao S.

    Published 2016
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    Leveraging of dynamic export capabilities for competitive advantage and performance consequences: evidence from China

    Leveraging of dynamic export capabilities for competitive advantage and performance consequences: evidence from China by Efrat, Kalanit, Hughes, Paul, Nemkova, Ekaterina, Souchon, Anne L., Sy-Changco, Joseph

    Published 2018
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