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Sook, Fern Yeo
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Brand equity and credibility sustaining FMCG purchase decisions through the enduring COVID-19 turbulence in Malaysia.
by
Chan, Tak Jie
,
Mu, Yu
,
Raji, Ridwan Adetunji
,
Sook, Fern Yeo
,
Mohamad Noor, Salehhuddin Sharipudin
Published 2024
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