Search Results - Somasundram, Kirttine

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    YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach

    YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach by Chan, Tak Jie, Somasundram, Kirttine, Tian, Yang, Adzharuddin, Nor Azura, Hashim, Nor Hazlina

    Published 2025
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