Search Results - Sok, P.

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  1. 1
    Why doesn’t our branding pay off: Optimising the effects of branding through innovation

    Why doesn’t our branding pay off: Optimising the effects of branding through innovation by Lee, Thomas, O’Cass, A., Sok, P.

    Published 2015
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  2. 2
    Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation

    Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation by Lee, Thomas, O'Cass, A., Sok, P.

    Published 2017
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  3. 3
    Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: A moderated mediation model

    Linking entrepreneurial orientation and small service firm performance through marketing resources and marketing capability: A moderated mediation model by Sok, P., Snell, L., Lee, Thomas, Sok, K.

    Published 2016
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