Search Results - Sims, Daniel

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  1. 1
    Exploring gender's differences on purchase intentions of prototypical and me-too brands

    Exploring gender's differences on purchase intentions of prototypical and me-too brands by Quintal, Vanessa, Sims, Daniel

    Published 2009
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  2. 2
    Exploring risk perceptions between pioneer and me-too brands of mp3 players

    Exploring risk perceptions between pioneer and me-too brands of mp3 players by Quintal, Vanessa, Sims, Daniel

    Published 2009
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  3. 3
    The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands

    The mediating effects of perceived quality and risk on purchase intentions between prototypical and me-too brands by Quintal, Vanessa, Sims, Daniel

    Published 2009
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  4. 4
    Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands

    Exploring gender differences on generation Y’s purchase intentions of prototypical and me-too brands by Quintal, Vanessa, Phau, Ian, Sims, Daniel

    Published 2009
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