Search Results - Shimul, A.

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  1. 1
    Consumer advocacy for luxury brands

    Consumer advocacy for luxury brands by Shimul, A., Phau, Ian

    Published 2018
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  2. 2
    Consumer ethnocentrism, market mavenism and social network analysis

    Consumer ethnocentrism, market mavenism and social network analysis by Cheah, Isaac, Shimul, A.

    Published 2018
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  3. 3
    SMS advertising the Hallyu way: drivers, acceptance and intention to receive

    SMS advertising the Hallyu way: drivers, acceptance and intention to receive by Dix, Steve, Jamieson, K., Shimul, A.

    Published 2016
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  4. 4
    Uniqueness and status consumption in Generation Y consumers: Does moderation exist?

    Uniqueness and status consumption in Generation Y consumers: Does moderation exist? by Butcher, L., Phau, Ian, Shimul, A.

    Published 2017
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  5. 5
    Introduction to the Special section: The Mystique of Luxury Brands

    Introduction to the Special section: The Mystique of Luxury Brands by Phau, Ian, Lwin, Michael, Shimul, A., Phan, M.

    Published 2017
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  6. 6
    Antecedents and outcomes of brand prominence on willingness to buy luxury brands

    Antecedents and outcomes of brand prominence on willingness to buy luxury brands by Cheah, Isaac, Phau, Ian, Chong, C., Shimul, A.

    Published 2015
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