Search Results - Shim, Soo In

  • Showing 1 - 1 results of 1
Refine Results
  1. 1
    Consumer-Based Product Creativity, Product-Brand Fit, and Product-Category Fit: Which is More Influential in Consumer Responses?

    Consumer-Based Product Creativity, Product-Brand Fit, and Product-Category Fit: Which is More Influential in Consumer Responses? by Shim, Soo In, Goh, Yi Sheng *

    Published 2022
    Get full text

Search Tools: