Search Results - Sardana, D.

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  1. 1
    Spirituality and religiosity at the junction of consumerism: Exploring Consumer Preference for Spiritual Brands

    Spirituality and religiosity at the junction of consumerism: Exploring Consumer Preference for Spiritual Brands by Sardana, D., Gupta, N., Sharma, Piyush

    Published 2018
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  2. 2
    The impact of strategic alignment and responsiveness to market on manufacturing firm's performance

    The impact of strategic alignment and responsiveness to market on manufacturing firm's performance by Sardana, D., Terziovski, Mile, Gupta, N.

    Published 2016
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  3. 3
    Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand

    Demystifying the Rise of Spiritual Brands in Emerging Markets: Impact of Religiosity, Spirituality and Materialism on Consumer Demand by Sardana, D., Gupta, N., Sharma, Piyush, Arli, D.

    Published 2018
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  4. 4
    Interactive impact of religiosity, spirituality and materialism on the consumer demand for spiritual brands in the emerging markets

    Interactive impact of religiosity, spirituality and materialism on the consumer demand for spiritual brands in the emerging markets by Sharma, Piyush, Sardana, D., Gupta, N., Arli, D.

    Published 2018
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