Search Results - S. Busen, Salem Mohamed

Relationship between brand characteristics and attitudes towards advertisement among Libyan students in Malaysia by Busen, Salem Mohamed S.

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The role of interactive advertisements in developing consumer-based brand equity: A conceptual discourse by Busen, Salem Mohamed S., Mustaffa, Che Su

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Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework by Busen, Salem Mohamed S., Mustaffa, Che Su, Mohamad, Bahtiar

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Impacts of attitude towards online banner advertisement on brand awareness: insight from persuasive hierarchy model by S. Busen, Salem Mohamed, Mustaffa, Che Su, Mohamad, Bahtiar

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