Search Results - Roberts, Deborah L.

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  1. 1
    Finding the right role for social media in innovation

    Finding the right role for social media in innovation by Roberts, Deborah L., Piller, Frank

    Published 2016
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  2. 2
    Mapping the impact of social media for innovation: the role of social media in explaining innovation performance in the PDMA Comparative Performance Assessment Study

    Mapping the impact of social media for innovation: the role of social media in explaining innovation performance in the PDMA Comparative Performance Assessment Study by Roberts, Deborah L., Piller, Frank, Lüttgens, Dirk

    Published 2016
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  3. 3
    Leveraging social network sites for new product launch

    Leveraging social network sites for new product launch by Roberts, Deborah L., Cani, M., Hughes, M.

    Published 2017
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  4. 4
    Social strategy as a means to gain knowledge for innovation

    Social strategy as a means to gain knowledge for innovation by Candi, Marina, Roberts, Deborah L., Tucker, Marion, Barczak, Gloria

    Published 2018
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  5. 5
    Customizing your social strategy to the platform

    Customizing your social strategy to the platform by Mario, Tucker J., Roberts, Deborah L., Candi, Marina, Barczak, Gloria

    Published 2016
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