Search Results - Rauschnabel, Philipp A.

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    Do the roles of dedication, constraint, and temptation-based mechanisms on customer loyalty vary for different length of relationship?

    Do the roles of dedication, constraint, and temptation-based mechanisms on customer loyalty vary for different length of relationship? by Chuah, Stephanie Hui-Wen, Rauschnabel, Philipp A., Thurasamy, Ramayah

    Published 2017
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