Author Search Results :: Library Catalog

1
An investigation of the antecedents to cooperative marketing strategy implementation by Dickinson, Sonia, Ramaseshan, Balasubramanian

Published 2004

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2
Patterns of Cooperative Marketing in Australian Organisations by Dickinson, Sonia, Ramaseshan, Balasubramanian

Published 2004

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3
Factors Influencing the Adoption of Electronic Commerce Among the Small and Medium Sized Enterprises in Australia by Chong, Sandy, Ramaseshan, Balasubramanian

Published 2005

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4
Maximising performance gains from cooperative marketing: understanding the role of environmental contexts by Dickinson, Sonia, Ramaseshan, Balasubramanian

Published 2008

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5
Factors influencing implementation of CRM technology among small and medium sized enterprises by Ramaseshan, Balasubramanian, Kiat, Chia Peng

Published 2008

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6
The impact of customer oriented boundary spanning behaviours on customer satisfaction and service provider performance by Long, Fiona, Ouschan, Robyn, Ramaseshan, Balasubramanian

Published 2007

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7
Power, satisfaction, and relationship commitment in Chinese store-tenant relationship and their impact on performance by Ramaseshan, Balasubramanian, Yip, L., Pae, J.

Published 2006

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8
The role of marketing managers' commitment and involvement in marketing strategy implementation by Ramaseshan, Balasubramanian, Ishak, A., Rabbanee, Fazlul

Published 2013

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9
A retail category management model integrating shelf space and inventory levels by Ramaseshan, Balasubramanian, Achuthan, Narasimaha, Collinson, Roger

Published 2009

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10
Interactive effects of marketing strategy formulation and implementation upon firm performance by Ramaseshan, Balasubramanian, Ishak, A., Kingshott, Russel

Published 2013

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11
Let marketers reclaim corporate strategy by Mattsson, J., Ramaseshan, Balasubramanian, Carson, D.

Published 2006

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12
Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty by Ramaseshan, Balasubramanian, Evanschitzky, H., Johnston, Megan

Published 2008

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13
Effects of customer equity drivers on customer loyalty in B2B context by Ramaseshan, Balasubramanian, Rabbanee, Fazlul, Hui, Laine

Published 2013

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14
Effects of store loyalty on shopping mall loyalty by Rabbanee, Fazlul, Ramaseshan, Balasubramanian, Wu, Chen, Vinden, Amy

Published 2012

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15
Issues and perspectives in global customer relationship management by Ramaseshan, Balasubramanian, Bejou, D., Jain, S., Mason, C., Pancras, J.

Published 2006

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16
Managing brands and customer engagement in online brand communities by Wirtz, J., Ramaseshan, Balasubramanian, van de Klundert, J., Canli, Z., Kandampully, J.

Published 2013

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17
Cross-national logo evaluation analysis: An individual-level approach by van der Lans, R., Cote, J., Cole, C., Leong, S., Smidts, A., Henderson, P., Bluemelhuber, C., Bottomley, P., Doyle, J., Fedorikhin, A., Moorthy, J., Ramaseshan, Balasubramanian, Schmitt, B.

Published 2009

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Search Results - Ramaseshan, Balasubramanian

An investigation of the antecedents to cooperative marketing strategy implementation by Dickinson, Sonia, Ramaseshan, Balasubramanian

Patterns of Cooperative Marketing in Australian Organisations by Dickinson, Sonia, Ramaseshan, Balasubramanian

Factors Influencing the Adoption of Electronic Commerce Among the Small and Medium Sized Enterprises in Australia by Chong, Sandy, Ramaseshan, Balasubramanian

Maximising performance gains from cooperative marketing: understanding the role of environmental contexts by Dickinson, Sonia, Ramaseshan, Balasubramanian

Factors influencing implementation of CRM technology among small and medium sized enterprises by Ramaseshan, Balasubramanian, Kiat, Chia Peng

The impact of customer oriented boundary spanning behaviours on customer satisfaction and service provider performance by Long, Fiona, Ouschan, Robyn, Ramaseshan, Balasubramanian

Power, satisfaction, and relationship commitment in Chinese store-tenant relationship and their impact on performance by Ramaseshan, Balasubramanian, Yip, L., Pae, J.

The role of marketing managers' commitment and involvement in marketing strategy implementation by Ramaseshan, Balasubramanian, Ishak, A., Rabbanee, Fazlul

A retail category management model integrating shelf space and inventory levels by Ramaseshan, Balasubramanian, Achuthan, Narasimaha, Collinson, Roger

Interactive effects of marketing strategy formulation and implementation upon firm performance by Ramaseshan, Balasubramanian, Ishak, A., Kingshott, Russel

Let marketers reclaim corporate strategy by Mattsson, J., Ramaseshan, Balasubramanian, Carson, D.

Mediating effect of program loyalty on the relationships between value perception and relationship investment on customer loyalty by Ramaseshan, Balasubramanian, Evanschitzky, H., Johnston, Megan

Effects of customer equity drivers on customer loyalty in B2B context by Ramaseshan, Balasubramanian, Rabbanee, Fazlul, Hui, Laine

Effects of store loyalty on shopping mall loyalty by Rabbanee, Fazlul, Ramaseshan, Balasubramanian, Wu, Chen, Vinden, Amy

Issues and perspectives in global customer relationship management by Ramaseshan, Balasubramanian, Bejou, D., Jain, S., Mason, C., Pancras, J.

Managing brands and customer engagement in online brand communities by Wirtz, J., Ramaseshan, Balasubramanian, van de Klundert, J., Canli, Z., Kandampully, J.

Cross-national logo evaluation analysis: An individual-level approach by van der Lans, R., Cote, J., Cole, C., Leong, S., Smidts, A., Henderson, P., Bluemelhuber, C., Bottomley, P., Doyle, J., Fedorikhin, A., Moorthy, J., Ramaseshan, Balasubramanian, Schmitt, B.

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