Search Results - Raji Ridwan Adetunji,

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  1. 1
    Social media marketing communication and consumer-based brand equity: an account of automotive brands in Malaysia

    Social media marketing communication and consumer-based brand equity: an account of automotive brands in Malaysia by Raji Ridwan Adetunji, Sabrina Mohd Rashid, Mohd Sobhi Ishak

    Published 2018
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  2. 2
    User-generated contents in Facebook, functional and hedonic brand image and purchase intention

    User-generated contents in Facebook, functional and hedonic brand image and purchase intention by Raji Ridwan, Adetunji, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

    Published 2017
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  3. 3
    Assessing validity and internal consistency of the social media marketing communication measurement scales

    Assessing validity and internal consistency of the social media marketing communication measurement scales by Raji, Ridwan Adetunji, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi

    Published 2017
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  4. 4
    Brand equity and credibility sustaining FMCG purchase decisions through the enduring COVID-19 turbulence in Malaysia.

    Brand equity and credibility sustaining FMCG purchase decisions through the enduring COVID-19 turbulence in Malaysia. by Chan, Tak Jie, Mu, Yu, Raji, Ridwan Adetunji, Sook, Fern Yeo, Mohamad Noor, Salehhuddin Sharipudin

    Published 2024
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