Search Results - Qiao, Lin Ling

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    Content matters! The effects of TikTok (Douyin) short video content on flow experience, trust, and purchase intention from the signaling theory perspective

    Content matters! The effects of TikTok (Douyin) short video content on flow experience, trust, and purchase intention from the signaling theory perspective by Ng, Siew Imm, Kamal Basha, Norazlyn, Qiao, Lin Ling, Ying, Xia Li

    Published 2024
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