Search Results - Pinyi, Yao

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    How content attributes of short video influence online purchase intention: the mediating role of perceived value

    How content attributes of short video influence online purchase intention: the mediating role of perceived value by Fan, Wenjing, Osman, Syuhaily, Zainudin, Norzalina, Pinyi, Yao

    Published 2024
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  2. 2
    Consumer behavior in online-to-offline (O2O) commerce: a thematic review

    Consumer behavior in online-to-offline (O2O) commerce: a thematic review by Pinyi, Yao, Osman, Syuhaily, Sabri, Mohamad Fazli, Zainudin, Norzalina

    Published 2022
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