Search Results - Parrey, S. H.

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    Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

    Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the ho... by Rather, R. A., Tehseen, Shehnaz *, Itoo, M. H., Parrey, S. H.

    Published 2019
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