Search Results - Obal, M.

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    Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach

    Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach by Grigoriou, N., Davcik, N., Sharma, Piyush

    Published 2016
    Other Authors: “…Obal, M.…”
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