Search Results - O Brien, I.

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  1. 1
    Co-creating a CSR Strategy with Customers to Deliver Greater Value

    Co-creating a CSR Strategy with Customers to Deliver Greater Value by O’Brien, I., Jarvis, W., Soutar, G., Ouschan, Robyn

    Published 2018
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  2. 2
    Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks

    Rethinking customer engagement design: Using customer-mobilized engagement (CME) to grow business networks by Davey, J., O'Brien, I., Ouschan, Robyn, Parkinson, J.

    Published 2022
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  3. 3
    Customer engagement in CSR: a utility theory model with moderating variables

    Customer engagement in CSR: a utility theory model with moderating variables by Jarvis, W., Ouschan, Robyn, Burton, H., Soutar, G., O Brien, I.

    Published 2017
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  4. 4
    Drivers and relationship benefits of customer willingness to engage in CSR initiatives

    Drivers and relationship benefits of customer willingness to engage in CSR initiatives by O'Brien, I.M., Ouschan, Robyn, Jarvis, Wade, Soutar, G.N.

    Published 2020
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