Search Results - O'Cass, A.

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  1. 1
    Why doesn’t our branding pay off: Optimising the effects of branding through innovation

    Why doesn’t our branding pay off: Optimising the effects of branding through innovation by Lee, Thomas, O’Cass, A., Sok, P.

    Published 2015
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  2. 2
    Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation

    Unpacking brand management superiority: Examining the interplay of brand management capability, brand orientation and formalisation by Lee, Thomas, O'Cass, A., Sok, P.

    Published 2017
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  3. 3
    A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise

    A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise by Ward, S., Pecotich, A., O'Cass, A., Julian, Craig

    Published 2008
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