Search Results - O'Brien, Ingrid

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  1. 1
    Consumer Social Issue Preference: Development of a typology tested across different organizational contexts

    Consumer Social Issue Preference: Development of a typology tested across different organizational contexts by O'Brien, Ingrid

    Published 2014
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  2. 2
    Devising Firm Advocacy Strategy via the understanding of Issue Selection and Consumer Mobilisation in Different Industry Settings

    Devising Firm Advocacy Strategy via the understanding of Issue Selection and Consumer Mobilisation in Different Industry Settings by O'Brien, Ingrid

    Published 2010
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  3. 3
    Building loyalty among fan-based members of sporting organisations: the role of community initiatives and engagement

    Building loyalty among fan-based members of sporting organisations: the role of community initiatives and engagement by O'Brien, Ingrid

    Published 2014
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  4. 4
    Firm-Based Advocacy: Customer Preference Issues within and across Organisation Types

    Firm-Based Advocacy: Customer Preference Issues within and across Organisation Types by O'Brien, Ingrid, Jarvis, W., Soutar, G.

    Published 2012
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  5. 5
    Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

    Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation by O'Brien, Ingrid, Jarvis, W., Soutar, G.

    Published 2011
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  6. 6
    Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation

    Firm Advocacy Strategy: The Role of Issue Selection and Consumer Mobilisation by O'Brien, Ingrid, Jarvis, W., Soutar, G.

    Published 2010
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