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Neoh , Chee Yeong
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1
Brand name and country-of-origin effects on consumers in Malaysia
by
Neoh, Chee Yeong
Published 2004
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2
Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism
by
Neoh , Chee Yeong
,
Mohamad, Osman
,
T. Ramayah, T. Ramayah
,
Omar, Azizah
Published 2007
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