Search Results - Napoli, Julie

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  1. 1
    The impact of nonprofit brand orientation on organisational performance

    The impact of nonprofit brand orientation on organisational performance by Napoli, Julie

    Published 2006
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  2. 2
    Vegan stories: revealing archetypes and their moral foundations

    Vegan stories: revealing archetypes and their moral foundations by Napoli, Julie, Ouschan, Robyn

    Published 2020
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  3. 3
    Developing and validating a multidimensional nonprofit brand orientation scale

    Developing and validating a multidimensional nonprofit brand orientation scale by Ewing, Michael, Napoli, Julie

    Published 2005
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  4. 4
    The Brand Authenticity Continuum: Strategic Approaches for Building Value

    The Brand Authenticity Continuum: Strategic Approaches for Building Value by Napoli, Julie, Dickinson, Sonia, Beverland, M.

    Published 2016
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  5. 5
    Leveraging user generated content: A visual case analysis of Contiki’s brand co-creation campaign

    Leveraging user generated content: A visual case analysis of Contiki’s brand co-creation campaign by Ouschan, Robyn, Turkington, Jay, Napoli, Julie

    Published 2019
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  6. 6
    Leveraging user-generated content: A visual case analysis of Contiki’s brand co-creation campaign

    Leveraging user-generated content: A visual case analysis of Contiki’s brand co-creation campaign by Ouschan, Robyn, Turkington, J., Napoli, Julie

    Published 2019
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  7. 7
    The development of domestic brands in China

    The development of domestic brands in China by Ewing, Michael, Napoli, Julie, Pitt, Leyland

    Published 2003
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  8. 8
    Brand management in small to medium-sized enterprises

    Brand management in small to medium-sized enterprises by Berthon, P., Ewing, Michael, Napoli, Julie

    Published 2008
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  9. 9
    Brand matters: an examination of small-to-medium sized enterprises

    Brand matters: an examination of small-to-medium sized enterprises by Napoli, Julie, Ewing, M., Berthon, P.

    Published 2005
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  10. 10
    Industrial global brand leadership: a capabilities view

    Industrial global brand leadership: a capabilities view by Beverland, M., Napoli, Julie, Lindgreen, A.

    Published 2007
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  11. 11
    Branding the business marketing offer: exploring brand attributes in business markets

    Branding the business marketing offer: exploring brand attributes in business markets by Beverland, M., Napoli, Julie, Yakimova, R.

    Published 2007
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  12. 12
    Can all brands innovate in the same way? A typology of brand position and innovation effort

    Can all brands innovate in the same way? A typology of brand position and innovation effort by Beverland, M., Napoli, Julie, Farrelly, F.

    Published 2010
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  13. 13
    Female gender images in adolescent magazine advertising

    Female gender images in adolescent magazine advertising by Napoli, Julie, Murgolo-Poore, Marie, Boudville, I.

    Published 2003
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  14. 14
    Measuring Consumer-Based Brand Authenticity

    Measuring Consumer-Based Brand Authenticity by Napoli, Julie, Dickinson, Sonia, Beverland, M., Farrelly, F.

    Published 2014
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  15. 15
    Managing the franchised brand: the franchisees' perspective

    Managing the franchised brand: the franchisees' perspective by Pitt, L., Napoli, Julie, Van Der Merwe, Rian

    Published 2003
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  16. 16
    Consumer Based Brand Authenticity Scale

    Consumer Based Brand Authenticity Scale by Napoli, Julie, Dickinson, Sonia, Beverland, Michael B, Farrelly, Francis

    Published 2015
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  17. 17
    Its been done before: An archaeological perspective on international marketing

    Its been done before: An archaeological perspective on international marketing by Fish, Warren, Pitt, Leyland, Napoli, Julie, De Bussy, Nigel, Dix, Steve

    Published 2001
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