Search Results - Muniz, K.

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  1. 1
    Consumer Storytelling of Brand Archetypal Enactments

    Consumer Storytelling of Brand Archetypal Enactments by Muniz, K., Woodside, Arch, Sood, S.

    Published 2015
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  2. 2
    Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands

    Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands by Woodside, Arch, Li, X., Muniz, K.

    Published 2014
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