Search Results - Muda, Mazzini

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  1. 1
    Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda

    Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda... by Muda, Mazzini

    Published 2014
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  2. 2
    The challenges of global competition : Malaysian SMEs and AFTA / Saadiah Mohamad, Rohani Mohd and Mazzini Muda

    The challenges of global competition : Malaysian SMEs and AFTA / Saadiah Mohamad, Rohani Mohd and Mazzini Muda by Mohamad, Saadiah, Mohd, Rohani, Muda, Mazzini

    Published 2008
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  3. 3
    The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima Hashim

    The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima... by Zaidun, Nurul Aqmar, Muda, Mazzini, Hashim, Nor Hashima

    Published 2020
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  4. 4
    Malay owner managers of SMEs: The typology

    Malay owner managers of SMEs: The typology by Mohd, Rohani, Kamaruddin, Badrul Hisham, Muda, Mazzini, Hassan, Salwana, Yahya, Khulida Kirana

    Published 2016
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  5. 5
    Linking ‘Halal’ friendly hotel attributes and customer satisfaction : the islamic tourism sector / Lennora Putit ... [et al.]

    Linking ‘Halal’ friendly hotel attributes and customer satisfaction : the islamic tourism sector / Lennora Putit ... [et al.] by Putit, Lennora, Muda, Mazzini, Mahmood, Ainul Nadzirah, Ahmad Taufek, Nor Zafirah, Wahib, Norhayati

    Published 2016
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