Search Results - Moraes, Marcela

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    Celebrity influence and consumer’s buying intentions: a cross-cultural comparison between Australia and Singapore

    Celebrity influence and consumer’s buying intentions: a cross-cultural comparison between Australia and Singapore by Moraes, Marcela, Goutas, John, Gountas, Sandra

    Published 2016
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    Celebrity Influences on Consumer Decision Making: New Insights and Research Directions

    Celebrity Influences on Consumer Decision Making: New Insights and Research Directions by Moraes, Marcela, Gountas, John, Gountas, Sandra, Sharma, Piyush

    Published 2019
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