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Moin, S.M.A.
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Binding through branding: an investigation into the impact of brand experience and brand image on consumers’ perception of trust in the context of the UK financial services sector...
by
Moin, S.M.A
.
Published 2016
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2
The magic of branding: the role of 'pledge', 'turn' and 'prestige' in fostering consumer trust in financial services
by
Moin, S.M.A
.
,
Devlin, James
,
McKechnie, Sally
Published 2016
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3
Trust in financial services: the influence of demographics and dispositional characteristics
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Moin, S.M.A
.
,
Devlin, James
,
McKechnie, Sally
Published 2017
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