Search Results - Mohandas, Abhilasha

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    Strategies for an Innovative Drug Maker to Retain its First-Mover Advantage when faced with Patent Expiry and impending Generic Competition

    Strategies for an Innovative Drug Maker to Retain its First-Mover Advantage when faced with Patent Expiry and impending Generic Competition by Mohandas, Abhilasha

    Published 2011
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    How Can E-Marketing Deliver Competitive Advantage to the Pfizer Injectables Brand in Europe?

    How Can E-Marketing Deliver Competitive Advantage to the Pfizer Injectables Brand in Europe? by Mohandas, Abhilasha, Nofal, Hani, Azzouni, Rawand

    Published 2011
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