Search Results - Melewar, T.

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  1. 1
    Attitude of Muslim Consumers Toward Sex Appeal in Advertising: A Comparative Study Between Subcultures in Malaysia

    Attitude of Muslim Consumers Toward Sex Appeal in Advertising: A Comparative Study Between Subcultures in Malaysia by Rageh, Ahmed, Melewar, T.

    Published 2014
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  2. 2
    Attitude of Muslim consumers towards sex appeal in advertising: A comparative study between sub-cultures in Malaysia

    Attitude of Muslim consumers towards sex appeal in advertising: A comparative study between sub-cultures in Malaysia by Ismail, A.R., Melewar, T.

    Published 2014
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  3. 3
    Impact of perceived social media marketing activities on brand and value consciousness: Roles of usage, materialism and conspicuous consumption

    Impact of perceived social media marketing activities on brand and value consciousness: Roles of usage, materialism and conspicuous consumption by Rageh, Ahmed, Nguyen, B., Melewar, T.

    Published 2018
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  4. 4
    Using Netnography Research Method to Reveal the Underlying Dimensions of the Customer/Tourist Experience

    Using Netnography Research Method to Reveal the Underlying Dimensions of the Customer/Tourist Experience by Rageh, Ahmed, Melewar, T., Woodside, Arch

    Published 2013
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  5. 5
    Customer experiences with brands: Literature review and research directions

    Customer experiences with brands: Literature review and research directions by Rageh, Ahmed, Melewar, T., Lim, L., Woodside, Arch

    Published 2011
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  6. 6
    Using netnography research method to reveal the underlying dimensions of the customer/tourist experience

    Using netnography research method to reveal the underlying dimensions of the customer/tourist experience by Rageh, Ahmed, Melewar, T.C., Woodside, Arch

    Published 2013
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