Search Results - Matthiesen, Insa

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  1. 1
    The "HUGO BOSS" connection: Achieving global brand consistency across countries

    The "HUGO BOSS" connection: Achieving global brand consistency across countries by Phau, Ian, Matthiesen, Insa

    Published 2005
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  2. 2
    Brand image inconsistencies of luxury fashion brands: a buyer-seller exchange situation model of Hugo Boss Australia

    Brand image inconsistencies of luxury fashion brands: a buyer-seller exchange situation model of Hugo Boss Australia by Matthiesen, Insa, Phau, Ian

    Published 2010
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