Search Results - Malic, Damir

  • Showing 1 - 1 results of 1
Refine Results
  1. 1
    Conceptualising the role of congruency in prototypical brand extensions in the beverage industry

    Conceptualising the role of congruency in prototypical brand extensions in the beverage industry by Malic, Damir, Phau, Ian, Teah, Min, Quintal, Vanessa

    Published 2010
    Get full text

Search Tools: