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    Examination of the influences of the industrial attributes on the entry mode selection: case studies of the Coca-Cola Company from U.S entering the Chinese beverage industry and the BT Group plc from U.K entering the Chinese telecommunication industry.

    Examination of the influences of the industrial attributes on the entry mode selection: case studies of the Coca-Cola Company from U.S entering the Chinese beverage industry and th... by Ma, Lingyu

    Published 2015
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