Search Results - Lwin, Michael

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  1. 1
    Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising

    Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising by Lwin, Michael

    Published 2013
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  2. 2
    Exploring a New Measure for Guilt Appeals

    Exploring a New Measure for Guilt Appeals by Lwin, Michael

    Published 2013
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  3. 3
    Exploratory study on the characteristics of charitable donors in Australia

    Exploratory study on the characteristics of charitable donors in Australia by Lwin, Michael

    Published 2010
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  4. 4
    The role of rational and emotional appeals on website promotion

    The role of rational and emotional appeals on website promotion by Lwin, Michael

    Published 2009
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  5. 5
    Characteristics affecting charitbale donations: an investigaion in Brunei

    Characteristics affecting charitbale donations: an investigaion in Brunei by Lwin, Michael

    Published 2009
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  6. 6
    The role of anticipatory guilt in a non-durable consumer goods context

    The role of anticipatory guilt in a non-durable consumer goods context by Lwin, Michael

    Published 2010
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  7. 7
    Measuring existential guilt appeals on donation intention

    Measuring existential guilt appeals on donation intention by Lwin, Michael, Phau, Ian

    Published 2009
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  8. 8
    An exploratory study of reactive guilt appeals

    An exploratory study of reactive guilt appeals by Lwin, Michael, Phau, Ian

    Published 2011
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  9. 9
    An exploratory study of existential guilt appeals in charitable advertisements

    An exploratory study of existential guilt appeals in charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2014
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  10. 10
    The role of guilt appeals on donation behavior

    The role of guilt appeals on donation behavior by Lwin, Michael, Phau, Ian

    Published 2011
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  11. 11
    Digital piracy

    Digital piracy by Phau, Ian, Lwin, Michael

    Published 2012
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  12. 12
    The role of existential guilt appeals in charitable advertisements

    The role of existential guilt appeals in charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2008
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  13. 13
    Charitable donations in Brunei

    Charitable donations in Brunei by Lwin, Michael, Phau, Ian

    Published 2009
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  14. 14
    Characteristics of charitable donors in Australia

    Characteristics of charitable donors in Australia by Lwin, Michael, Phau, Ian

    Published 2010
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  15. 15
    Effective advertising appeals for websites of small boutique hotels

    Effective advertising appeals for websites of small boutique hotels by Lwin, Michael, Phau, Ian

    Published 2013
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  16. 16
    Effectiveness of rational and emotional appeals on website promotion

    Effectiveness of rational and emotional appeals on website promotion by Lwin, Michael, Phau, Ian

    Published 2009
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  17. 17
    Exploring the effectiveness of existential guilt appeal: durable products

    Exploring the effectiveness of existential guilt appeal: durable products by Lwin, Michael, Phau, Ian

    Published 2012
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  18. 18
    Conceptualising anticipatory guilt in a non-durable consumer goods context

    Conceptualising anticipatory guilt in a non-durable consumer goods context by Lwin, Michael, Phau, Ian

    Published 2010
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  19. 19
    Exploring existential guilt appeals in the context of charitable advertisements

    Exploring existential guilt appeals in the context of charitable advertisements by Lwin, Michael, Phau, Ian

    Published 2008
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  20. 20
    Exploring a New Measure for Reactive Guilt Appeals

    Exploring a New Measure for Reactive Guilt Appeals by Lwin, Michael, Phau, Ian

    Published 2012
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