Search Results - Lloyd, Stephen

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    Animals, Archetypes, and Advertising (A3): The Theory and the Practice of Customer Brand Symbolism

    Animals, Archetypes, and Advertising (A3): The Theory and the Practice of Customer Brand Symbolism by Lloyd, Stephen, Woodside, Arch

    Published 2013
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    Corporate Brand Rapture Theory: Antecedents, Processes, and Consequences

    Corporate Brand Rapture Theory: Antecedents, Processes, and Consequences by Lloyd, Stephen, Woodside, Arch

    Published 2013
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