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Ling, Esther Sii Wei
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Influence of perceived innovativeness, customer perceived values and attitude towards customer value co-creation behaviour in dessert cafés
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Ling, Esther Sii Wei
Published 2023
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In search of a reciprocal relationship in dessert cafés: linking customer perceived innovativeness to value co-creation behavior
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Ling, Esther Sii Wei
,
Chua, Bee-Lia
,
Han, Heesup
Published 2023
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