Search Results - Lindgreen, A.

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    Building corporate reputation with stakeholders: exploring the role of message ambiguity for social marketers

    Building corporate reputation with stakeholders: exploring the role of message ambiguity for social marketers by Dickinson, Sonia, Beverland, M., Lindgreen, A.

    Published 2010
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    Industrial global brand leadership: a capabilities view

    Industrial global brand leadership: a capabilities view by Beverland, M., Napoli, Julie, Lindgreen, A.

    Published 2007
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