Search Results - Lim, Serena Kai Xin

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    Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia

    Factors that influence the effectiveness of online advertising in enhancing consumer's purchase intention among young adults in Malaysia by Izian Idris, *, Siti Suhana, A. *, Ahmad, A., Lim, Serena Kai Xin

    Published 2020
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