Search Results - Li, Yingxia

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    Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective

    Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective by Lin, Qiaoling, Ng, Siew Imm, Kamal Basha, Norazlyn, Luo, Xi, Li, Yingxia

    Published 2024
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