Author Search Results :: Library Catalog

1
What influences the dissemination of online rumour messages in social media: the role of message, communicator, channel and rumour features by Li, Boying

Published 2019

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2
What triggers sharing in viral marketing? The role of emotion and social feature by Li, Boying, Chong, Alain Yee-Loong, Ch’ng, Eugene

Published 2015

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3
Factors influencing people’s continuous watching intention and consumption intention in live streaming: evidence from China by Hou, Fangfang, Guan, Zhengzhi, Li, Boying, Chong, Alain Yee Loong

Published 2019

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4
What drives people to purchase virtual gifts in live streaming? The mediating role of flow by Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong

Published 2018

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5
Predicting online e-marketplace sales performances: a big data approach by Li, Boying, Ch’ng, Eugene, Chong, Alain Yee-Loong, Bao, Haijun

Published 2016

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6
Evaluating online review helpfulness based on Elaboration Likelihood Model: the moderating role of readability by Li, Boying, Hou, Fangfang, Guan, Zhengzhi, Chong, Alain Yee-Loong, Pu, Xiaodie

Published 2017

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7
Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews by Chong, Alain Yee Loong, Ch’ng, Eugene, Liu, Martin J., Li, Boying

Published 2017

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8
Predicting online product sales via online reviews, sentiments, and promotion strategies by Chong, Alain Yee Loong, Li, Boying, Ngai, Eric W.T., Ch'ng, Eugene, Lee, Filbert

Published 2016

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