Search Results - Leong, Vai Shiem

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    Services advertising effectiveness: an investigation into means-end chain connectivity and consumer visualisation of services

    Services advertising effectiveness: an investigation into means-end chain connectivity and consumer visualisation of services by Leong, Vai Shiem

    Published 2009
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  2. 2
    Communicating value to enhance service visualization

    Communicating value to enhance service visualization by Leong, Vai Shiem, Hibbert, Sally, Ennew, Christine

    Published 2018
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