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    How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs?

    How to improve social media apps for online purchase behavior by Chinese young consumers generation y in order to influence the purchase of fresh food products from SMEs? by Le, Li, Zeng, Jian-Hua, Ismail, Noor Azlin, Choo, Wei Chong

    Published 2023
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