Search Results - Koay, Kian Yeik

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  1. 1
    Hong Kong protests and tourism: Modelling tourist trust on revisit intention

    Hong Kong protests and tourism: Modelling tourist trust on revisit intention by Poon, W. C., Koay, Kian Yeik *

    Published 2021
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  2. 2
    Moderating effect of gender on factors influencing generation-y’s purchasing intention within the toy industry in Malaysia

    Moderating effect of gender on factors influencing generation-y’s purchasing intention within the toy industry in Malaysia by Ong, Derek Lai Teik *, Koay, Kian Yeik *

    Published 2015
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  3. 3
    The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia

    The mediating role of customer satisfaction in customer retention model: A Case of local automobile brands in Malaysia by Koay, Kian Yeik *, Ong, Derek Lai Teik *

    Published 2016
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  4. 4
    Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach

    Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach by Siti Munerah, A. K. *, Koay, Kian Yeik *, Seethaletchumy, T.

    Published 2021
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  5. 5
    The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing: a moderated-mediation examination

    The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing: a moderated-mediation examination by Lim, P. K., Koay, Kian Yeik *, Chong, W. Y.

    Published 2020
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  6. 6
    Instagram influencer marketing: Perceived social media marketing activities and online impulse buying

    Instagram influencer marketing: Perceived social media marketing activities and online impulse buying by Koay, Kian Yeik *, Teoh, C. W., Soh, Patrick C. H.

    Published 2021
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  7. 7
    An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia

    An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia by Ong, Derek Lai Teik *, Koay, Kian Yeik *, Chuah, Siew Lin *, Yap, Sook Yee *

    Published 2014
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  8. 8
    Perceived social media marketing activities and consumer-based brand equity

    Perceived social media marketing activities and consumer-based brand equity by Koay, Kian Yeik *, Ong, Derek Lai Teik *, Khoo, Kim Leng *, Yeoh, Hui Jing *

    Published 2021
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  9. 9
    Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience

    Key tea beverage values driving tourists’ memorable experiences: an empirical study in Hong Kong-style café memorable experience by Cheung, M. L., Leung, Wilson K.S., Cheah, J. H., Koay, Kian Yeik *, Hsu, Bryan C. Y.

    Published 2021
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  10. 10
    Key tea beverage values driving tourists' memorable experiences: an empirical study in Hong Kong-style cafe memorable experience

    Key tea beverage values driving tourists' memorable experiences: an empirical study in Hong Kong-style cafe memorable experience by Cheung, Man Lai, Leung, Wilson K. S., Cheah, Jun Hwa, Koay, Kian Yeik, Cheng-Yu Hsu, Bryan

    Published 2021
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