Search Results - Ko, E.

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  1. 1
    Luxury Fashion Theory, Culture, and Brand Marketing Strategy

    Luxury Fashion Theory, Culture, and Brand Marketing Strategy by Woodside, Arch, Ko, E.

    Published 2013
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  2. 2
    Preface

    Preface by Ko, E., Woodside, Arch

    Published 2013
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  3. 3
    The New Logic in Building Isomorphic Theory of Management Decision Realities

    The New Logic in Building Isomorphic Theory of Management Decision Realities by Woodside, Arch, Ko, E., Huan, T.

    Published 2012
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  4. 4
    Luxury brand strategies and customer experiences: Contributions to theory and practice

    Luxury brand strategies and customer experiences: Contributions to theory and practice by Ko, E., Phau, Ian, Aiello, G.

    Published 2016
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  5. 5
    Tiger Woods, Nike, and I are (Not) Best Friends: How Brand’s Sports Sponsorship in Social-Media Impacts Brand Consumer’s Congruity and Relationship Quality

    Tiger Woods, Nike, and I are (Not) Best Friends: How Brand’s Sports Sponsorship in Social-Media Impacts Brand Consumer’s Congruity and Relationship Quality by Do, H., Ko, E., Woodside, Arch

    Published 2015
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