Search Results - Kerr, G.

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  1. 1
    Agency-Generated Research of Consumer-Generated Content: The Risks, Best Practices, and Ethics

    Agency-Generated Research of Consumer-Generated Content: The Risks, Best Practices, and Ethics by Dickinson, Sonia, Kerr, G.

    Published 2014
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  2. 2
    Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages

    Buy, boycott or blog: exploring online consumer power to share, discuss and distribute controversial advertising messages by Kerr, G., Mortimer, K., Dickinson, Sonia, Waller, D.

    Published 2012
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  3. 3
    Testing advertising via new media: an exploratory study of advertising practitioner attitudes

    Testing advertising via new media: an exploratory study of advertising practitioner attitudes by Kerr, G., Dickinson, Sonia, Waller, D., Mortimer, K.

    Published 2009
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  4. 4
    Advertising agency engagement and regulatory empowerment in the world of new media

    Advertising agency engagement and regulatory empowerment in the world of new media by Dickinson, Sonia, Waller, D., Kerr, G., Mortimer, K.

    Published 2008
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