Search Results - Kea, Garick

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    Examining the role of hybrid products in a consumer animosity setting

    Examining the role of hybrid products in a consumer animosity setting by Kea, Garick, Phau, Ian

    Published 2008
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  2. 2
    Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin

    Revisiting consumer animosity of Chinese consumers: evaluating the role of hybrid country origin by Kea, Garick, Phau, Ian

    Published 2008
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