Search Results - Kamal Basha, Norazlyn

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  1. 1
    A conceptual framework to study effective short-video platform advertising on Chinese generation Y consumer online purchase intention

    A conceptual framework to study effective short-video platform advertising on Chinese generation Y consumer online purchase intention by Sheng, Mengyan, Kamal Basha, Norazlyn

    Published 2022
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  2. 2
    Exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era

    Exploring luxury hotel consumption values, attitudes and revisit intention in the post-pandemic era by Ng, Siew Imm, Yao, Yue, Kamal Basha, Norazlyn

    Published 2024
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  3. 3
    International students' university preferences: how different are Malaysian and Chinese students?

    International students' university preferences: how different are Malaysian and Chinese students? by Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey N.

    Published 2016
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  4. 4
    International students’ university preferences: how different are Malaysian and Chinese students?

    International students’ university preferences: how different are Malaysian and Chinese students? by Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey N.

    Published 2016
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  5. 5
    Evaluating student’s preferences for university brands through conjoint analysis and market simulation

    Evaluating student’s preferences for university brands through conjoint analysis and market simulation by Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey Norman

    Published 2019
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  6. 6
    To retire or not to retire: intention towards concept of retirement village in Malaysia

    To retire or not to retire: intention towards concept of retirement village in Malaysia by Lim, Xin Jean, Siew, Imm Ng, Kamal Basha, Norazlyn

    Published 2019
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  7. 7
    The impact of service personal values on continuance intention towards on-demand ridesharing services

    The impact of service personal values on continuance intention towards on-demand ridesharing services by Aw, Eugene Cheng Xi, Kamal Basha, Norazlyn, Ng, Siew Imm

    Published 2018
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  8. 8
    Antecedents of cloud computing adoption in the Malaysian context: a systematic literature review

    Antecedents of cloud computing adoption in the Malaysian context: a systematic literature review by Teh, Raymond, Subramaniam, Anusuiya, Ho, Jo Ann, Kamal Basha, Norazlyn

    Published 2021
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  9. 9
    The mediation role of top management support in the adoption of cloud computing in Malaysian SMEs

    The mediation role of top management support in the adoption of cloud computing in Malaysian SMEs by Ho, Jo Ann, Subramaniam, Anusuiya, Teh, Raymond, Kamal Basha, Norazlyn

    Published 2024
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  10. 10
    Exploring the driving factors of international performance: evidence from business service SMEs in Malaysia

    Exploring the driving factors of international performance: evidence from business service SMEs in Malaysia by Ahmad, Norwan, Ng, Siew Imm, Kamal Basha, Norazlyn, Abdul Aziz, Yuhanis

    Published 2023
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  11. 11
    Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?

    Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage? by Kamal Basha, Norazlyn, Cheng, Eugene Xi Aw, Hui, Stephanie Wen Chuah

    Published 2022
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  12. 12
    How do the dynamic capabilities of Malaysian service small and medium-sized enterprises (SMEs) translate into international performance? Uncovering the mechanism and conditional factors

    How do the dynamic capabilities of Malaysian service small and medium-sized enterprises (SMEs) translate into international performance? Uncovering the mechanism and conditional fa... by Ahmad, Norwan, Ng, Siew Imm, Kamal Basha, Norazlyn, Abdul Aziz, Yuhanis

    Published 2021
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  13. 13
    To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services

    To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services by Cheng, Eugene Xi Aw, Kamal Basha, Norazlyn, Siew, Imm Ng, Sambasivan, Murali

    Published 2019
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  14. 14
    Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective

    Impact of virtual influencers on customer engagement of Generation Z consumers: a presence perspective by Lin, Qiaoling, Ng, Siew Imm, Kamal Basha, Norazlyn, Luo, Xi, Li, Yingxia

    Published 2024
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  15. 15
    Unlocking the enigma of social commerce discontinuation: exploring the approach and avoidance drivers

    Unlocking the enigma of social commerce discontinuation: exploring the approach and avoidance drivers by Chong, Sin-Er, Lim, Xin-Jean, Ng, Siew Imm, Kamal Basha, Norazlyn

    Published 2025
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  16. 16
    Content matters! The effects of TikTok (Douyin) short video content on flow experience, trust, and purchase intention from the signaling theory perspective

    Content matters! The effects of TikTok (Douyin) short video content on flow experience, trust, and purchase intention from the signaling theory perspective by Ng, Siew Imm, Kamal Basha, Norazlyn, Qiao, Lin Ling, Ying, Xia Li

    Published 2024
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  17. 17
    Conceptualising the moderating role of knowledge management within supply chain risks and supply chain risk management

    Conceptualising the moderating role of knowledge management within supply chain risks and supply chain risk management by Waqas, Umair, Abd. Rahman, Azmawani, Ismail, Normaz Wana, Kamal Basha, Norazlyn, Umair, Sonia

    Published 2019
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  18. 18
    Measuring Langkawi sustainability as travel destination: validation through confirmatory factor analysis

    Measuring Langkawi sustainability as travel destination: validation through confirmatory factor analysis by Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Bali Mahomed, Anuar Shah, Kamal Basha, Norazlyn

    Published 2020
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  19. 19
    Retirement village buying intention: a case study on the Muslim and non-Muslim Malaysian elderly

    Retirement village buying intention: a case study on the Muslim and non-Muslim Malaysian elderly by Ng, Siew Imm, Fang, Zhao, Lim, Xin Jean, Kamal Basha, Norazlyn, Sambasivan, Murali

    Published 2020
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  20. 20
    DESCONTMARKS: scale development and validation

    DESCONTMARKS: scale development and validation by Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Kamal Basha, Norazlyn, Bali Mahomed, Anuar Shah

    Published 2021
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