Search Results - Julian, Craig C.

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    Discriminant analysis of antecedents of customer retention in Malaysian retailing

    Discriminant analysis of antecedents of customer retention in Malaysian retailing by Julian, Craig C., Ahmed, Zafar U., Che Wel, Che Aniza, Bojei, Jamil

    Published 2015
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    The empirical link between relationship marketing tools and consumer retention in retail marketing

    The empirical link between relationship marketing tools and consumer retention in retail marketing by Bojei, Jamil, Julian, Craig C., Che Wel, Che Aniza, Ahmed, Zafar U.

    Published 2013
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