Search Results - Julian, Craig

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  1. 1
    Evaluation and analysis of IJV marketing performance and its key predictors

    Evaluation and analysis of IJV marketing performance and its key predictors by Julian, Craig, Ramaseshan, Balasubramani

    Published 2008
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  2. 2
    A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise

    A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise by Ward, S., Pecotich, A., O'Cass, A., Julian, Craig

    Published 2008
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  3. 3
    Discriminant analysis of antecedents of customer retention in Malaysian retailing

    Discriminant analysis of antecedents of customer retention in Malaysian retailing by Julian, Craig C., Ahmed, Zafar U., Che Wel, Che Aniza, Bojei, Jamil

    Published 2015
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  4. 4
    The empirical link between relationship marketing tools and consumer retention in retail marketing

    The empirical link between relationship marketing tools and consumer retention in retail marketing by Bojei, Jamil, Julian, Craig C., Che Wel, Che Aniza, Ahmed, Zafar U.

    Published 2013
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